Matte Black
Would You Choose the 'Stretchy Glue' Or Matt Black Box Experience?
It's just the way they do it... credit cards are usually sent in the post in a standard 'DL' envelope containing an unsigned credit card stuck to a letter with that awful super-stretchy glue... you know the stuff! And it's rare not to find a pamphlet or two in there too... almost certainly destined for the recycling bin.
Well I received my new credit card this morning, but there wasn't a hint of super-stretchy glue in sight... far from it. What was the difference...? Quite simply, the presentation...
For a start it arrived in a matt black package by special delivery... and I was surprised how heavy it felt for something the size and shape of a regular paperback book. The package was made from 3-layer, matt black, really dense card that reeked of 'quality and cost'... and had that look of robustness reserved for 'important items'...
Inside were two visually 'identical' folders, both in the same matt black packaging with the name of my bank discretely displayed in silver (...the one famed for having a particular client who never carries any cash)... and in the same way you would prise open a oyster to reveal a precious pearl... opening one of these folders revealed a small leather sleeve containing my new credit card...and in the other folder, another for 'She Who Must...'
Did the card have any additional value as a result, I'll let you be the judge of that... after all you could argue that what I received was just another method of delivering 2 plastic cards...But, in terms of increasing the perceived value of the product and creating an experience of exclusivity, and a great 'out of box' experience (a phrase I learned from my old mentor and that I've used many times before) it certainly worked...
But think about what it says when your 'goods' arrive in this way. It says, 'this is important, it's 'valuable''... This may or may not be the case, and there's certainly no substitute for great quality of whatever you're offering. However I do believe that you can make a very good thing exceptional by presenting it slightly differently.
Why am I telling you this?...because your business could seriously benefit from adopting a similar approach. Of course poor products and poor services cannot be disguised by fancy packaging or 'unveiling' strategies, customers know when real quality is present (or not) and your refund rates will remind you of this too. But get the product right and present it appropriately and you have a winning combination...(by the way, people will always pay more for beautiful presentation too - think about how top restaurants present the food on the plate and how desirable some people find the shopping bags from Gucci or Versace).
So what you are 'presenting' to your customers at the moment? An exclusive 'matt black box, and leather wallet' approach or a hum-drum everydayness of the 'standard envelope, letter, and stretchy-glue' method...?
Simple tweaks across all areas of your business can make all the difference. Say your product includes a CD, how would it look if it was just a supermarket branded CD-Rom with the title handwritten on with a marker pen? It may well offer a practical format to deliver the information... but it just looks amateurish, it's not going to ooze quality.
Little things such as password controlling access to your websites allows you to ensure that offers you say are 'exclusive' are indeed exclusive for example...
Every single element has to demonstrate quality: the content, the presentation, and the after sales support... Nobody likes to shell out decent money for some half-baked attempt at something that doesn't deliver... So ensure what you're offering lives up to its promises.
Of course, this principal is not just reserved for physical products, but everything you sell, be it digital products or even the things you give away, free of charge...
After all when you tell your customers that what you're offering is special, make sure it is!!
About the Author
This is the fastest way to grow yourself the highly responsive list that you need to make your business thrive! In just 12 minutes time I will show you exactly how to build your own highly responsive list (mine has made me a staggering £16 million so far) Go to http://tim-lowe-list-builder.com for your free report and copy the exact methods that I have used to build one of the most responsive lists ever... a list where customers that bought from me 9 years ago, are still buying from me today... in their thousands. You too can create the same kind of list yourself.. http://tim-lowe-list-builder.com
Ferrari Scuderia Full Matte Black Wrap by NorthWest Auto Salon Seattle Auto Detailing
 |
 Lexus IS 250 IS250 2007 Lexus is250 matte black Heated Cooled Seats Sunroof head turner $14,100.00 (3 Bids) Time Remaining: 4d 9h 58m |
 Galaxy G 502 Helmet Matte Black Large BRAND NEW IN BOX FREE SHIPPING $32.99 Time Remaining: 16d 7h 44m Buy It Now for only: $32.99 Buy It Now |
 NEW OAKLEY HOLBROOK JULIAN WILSON MATTE BLACK VIOLET IRIDIUM SUNGLASS FAST SHIP $102.50 (42 Bids) Time Remaining: 5d 2h 55m |
 FLY RACING KINETIC DASH HELMET MATTE BLACK SILVER SMALL $89.99 Time Remaining: 18d 22h 42m Buy It Now for only: $89.99 Buy It Now |
 NEW BELLROSS BR S BLACK MATTE CERAMIC NO RESERVE $1,034.00 (27 Bids) Time Remaining: 4d 8h 16m |
 FLY RACING KINETIC DASH HELMET MATTE BLACK SILVER MEDIUM $89.99 Time Remaining: 18d 22h 42m Buy It Now for only: $89.99 Buy It Now |
 BRAND NEW OAKLEY FROGSKINS Matte Black Violet Iridium Lens 24 298 $50.99 (21 Bids) Time Remaining: 1d 8h 20m |
 FLY RACING KINETIC DASH HELMET MATTE BLACK SILVER LARGE $89.99 Time Remaining: 18d 22h 44m Buy It Now for only: $89.99 Buy It Now |
 Authentic OAKLEY GASCAN MATTE BLACK GREY Sunglasses 03 473 $59.00 (27 Bids) Time Remaining: 1d 7h 15m |
 FLY RACING KINETIC DASH HELMET MATTE BLACK SILVER X LARGE $89.99 Time Remaining: 18d 22h 44m Buy It Now for only: $89.99 Buy It Now |
 Oakley SW Holbrook Frame Matte Black LensGrey HD Polarized OO9102 17 New $82.00 (13 Bids) Time Remaining: 3d 8h 33m |
 New Oakley Sunglasses Titanium Spike Matte Black w Black Iridium 05 958 $102.50 (24 Bids) Time Remaining: 8h 5m |
 New Authentic Oakley MPH Square Wire Spring Hinge Sunglasses Matte Black Grey $89.99 Time Remaining: 13d 5h 2m Buy It Now for only: $89.99 Buy It Now |
 NEW OAKLEY HOLBROOK SHAUN WHITE MATTE BLACK POLARIZED FAST SHIP AUTHENTIC $122.50 (20 Bids) Time Remaining: 1d 3h 35m |
 New Zox Vintage Wildflower Matte Black Motorcycle Half Helmet FREE SHIPPING flat $28.99 Time Remaining: 1d 1h 24m Buy It Now for only: $28.99 Buy It Now |
 New Oakley Sunglasses Jury Matte Black w OO Black Iridium Polarized 4045 06 NIB $76.00 (22 Bids) Time Remaining: 7h 46m |
 New Zox Vintage Rouge Matte Black Motorcycle Half Helmet FREE SHIPPING XXL $34.95 Time Remaining: 3d 20h 36m Buy It Now for only: $34.95 Buy It Now |
 NEW OAKLEY BATWOLF SUNGLASSES MATTE BLACK GREY POLARIZED AUTHENTIC FAST SHIP $51.00 (19 Bids) Time Remaining: 6d 2h 35m |
 NEW SPY OPTIC DIRK SUNGLASSES MATTE BLACK FRAME w GREY LENSES $53.00 Time Remaining: 26d 2h 15m Buy It Now for only: $53.00 Buy It Now |
 OAKLEY FROGSKINS MATTE BLACK POLARIZED IRIDIUM SUNGLASS NEW AUTHENTIC FAST SHIP $28.00 (16 Bids) Time Remaining: 6d 3h 25m |
 NEW SPY OPTIC COOPER SUNGLASSES MATTE BLACK FRAME w GREY LENSES $64.89 Time Remaining: 22d 1h 54m Buy It Now for only: $64.89 Buy It Now |
 OAKLEY FROGSKINS HELL COLLECTION MATTE BLACK FIRE IRIDIUM SUNGLASS NEW FAST SHIP $103.51 (15 Bids) Time Remaining: 3h 5m |
 New Oakley Sunglasses Splinter Matte Black midnight w Warm Grey 05 468 $66.00 (16 Bids) Time Remaining: 1d 7h 3m |
 NEW SPY OPTIC KASH SUNGLASSES MATTE BLACK FRAME w GREY LENSES $66.50 Time Remaining: 26d 2h 15m Buy It Now for only: $66.50 Buy It Now |
 URBAN DECAY 24 7 Glide On Eye Pencil Waterproof Perversion matte darkest black $12.05 (9 Bids) Time Remaining: 6h 24m |
 NEW SPY OPTIC COOPER XL SUNGLASSES MATTE BLACK FRAME w GREY LENSES $69.80 Time Remaining: 4d 2h 32m Buy It Now for only: $69.80 Buy It Now |
 New Oakley Sunglasses Half Wire 20 Matte Black w Black Iridium 05 745 $51.02 (15 Bids) Time Remaining: 7h 47m |
 NEW ELECTRIC TECHNICIAN SUNGLASSES MATTE BLACK w GREY LENSES ES01301020 $69.90 Time Remaining: 14d 22h 44m Buy It Now for only: $69.90 Buy It Now |
 Oakley Batwolf Sunglasses Matte Black w Violet iridium New In Box w Bag $77.00 (29 Bids) Time Remaining: 6h 5m |
 NEW SPY OPTIC HELM SUNGLASSES MATTE BLACK FRAME w GREY LENSES $69.00 Time Remaining: 26d 3h 15m Buy It Now for only: $69.00 Buy It Now |
 NEW OAKLEY DISPATCH 2 MATTE BLACK FIRE IRIDIUM SUNGLAS HELL COLLECTION FAST SHIP $51.00 (13 Bids) Time Remaining: 5d 3h 35m |
 Ford M 1007 P188MB Matte Black Rim 18x8 for 05 12 Mustang $22.50 (10 Bids) Time Remaining: 19h 36m |
 NEW SPY OPTIC BLOK SUNGLASSES MATTE BLACK FRAME w MULTI LAYER PINK LENSES $74.90 Time Remaining: 4d 2h 32m Buy It Now for only: $74.90 Buy It Now |
 New Oakley Sunglasses 2011 New C Wire Matte Black w Warm Grey 4046 04 NIB $49.00 (14 Bids) Time Remaining: 7h 34m |
 NEW OAKLEY MONSTER DOG SUNGLASSES MATTE BLACK GREY LENSES 05 015 $74.95 Time Remaining: 29d 3h 50m Buy It Now for only: $74.95 Buy It Now |
 Oakley Sunglasses Dispatch Matte Black w Grey 9090 01 $35.00 (14 Bids) Time Remaining: 2d 6h 47m |
 NEW SPY OPTIC DIRTY MO DALE EARNHARDT JR SUNGLASSES MATTE BLACK w GREY LENSES $78.99 Time Remaining: 26d 2h 15m Buy It Now for only: $78.99 Buy It Now |
 NEW OAKLEY OIL RIG MATTE BLACK BLACK IRIDIUM SUNGLASS AUTHENTIC NIB FAST SHIP $77.00 (12 Bids) Time Remaining: 6d 4h 5m |
 NEW OAKLEY GASCAN SUNGLASSES MATTE BLACK FRAME GREY LENSES 03 473 $78.90 Time Remaining: 29d 3h 49m Buy It Now for only: $78.90 Buy It Now |
 New Oakley Sunglasses Gascan Matte Black w Grey 03 473 $60.00 (13 Bids) Time Remaining: 1d 6h 59m |
 NEW RAY BAN DADDY O SUNGLASSES MATTE BLACK w G 15 XLT LENSES RB2015 W2581 59MM $79.99 Time Remaining: 15d 2h 59m Buy It Now for only: $79.99 Buy It Now |
 Leupold VX 1 3 9x40mm Matte Black Duplex Rifle Scope $151.50 (18 Bids) Time Remaining: 4d 18h 48m |
 23 navette rhinestone butterfly post earrings in light rose black matte $14.49 (4 Bids) Time Remaining: 1d 6h 16m |
 NEW SPY OPTIC BLOK SUNGLASSES MATTE BLACK FRAME w GREY LENSES $79.95 Time Remaining: 22d 1h 54m Buy It Now for only: $79.95 Buy It Now |
 Leupold VX 1 3 9x40mm Matte Black Duplex Rifle Scope $185.00 (17 Bids) Time Remaining: 1d 18h 47m |
 NEW SPY OPTIC LOGAN SUNGLASSES MATTE BLACK FRAME w GREY POLARIZED LENSES $84.50 Time Remaining: 22d 1h 55m Buy It Now for only: $84.50 Buy It Now |
 SHOEI RF 1100 MATTE BLACK FULL FACE SZ MEDIUM MOTORCYCLE HELMET + EXTRA VISOR $83.00 (15 Bids) Time Remaining: 5d 7h 15m |
 NEW SPY OPTIC TOURING SUNGLASSES MATTE BLACK FRAME w GREY LENSES $84.50 Time Remaining: 27d 2h 49m Buy It Now for only: $84.50 Buy It Now |
 Oakley Sunglasses Half Wire 20 Matte Black Black Iridium 05 745 $74.56 (23 Bids) Time Remaining: 7h 59m |
 NEW OAKLEY Fuel Cell SUNGLASSES POLISHED MATTE WHITE BLACK IRIDIUM OO9096 03 $84.90 Time Remaining: 29d 3h 49m Buy It Now for only: $84.90 Buy It Now |
 Parker Urban 05 mm Mechanical Pencil Matte Black Gold Trim $12.50 (5 Bids) Time Remaining: 2d 7h 46m |
 L.A. Girl Matte Finish Nail Polish NL537 Matte Black List Price: Sale Price: $5.98 You save: $0.02 (%)  Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionFollowing it's debut on EUROPEAN RUNWAYS and now a favorite among celebrities, L.A. Girl introduces the hottest trend in nails...MATTE nail color! * This collection is an absolute must-have for the edgy fashionista...  |
 Evan Picone Women's Matte Jersey Dolman Sleeve Sheath, Black, 4 Sale Price: $99.00 Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionMatte jersey dolman sleeve, desk to dinner look |
 Shurtape CP-743 Matte Black Paper Tape (aka Permacel P-743): 2 in. x 60 yds. (Black) Sale Price: $23.88 Eligible for free shipping!Availability: Usually ships in 2-3 business days See Reviews For This Product DescriptionShurtape CP-743 Matte Black Paper Tape is a photographer's matte black masking tape. It features an opaque, matte surface for light-free masking and has high quick stick & adhesion when reproducing photographs... |
 Tibetan Shamballa Unisex Bracelet In Matte Onyx Black (Item Includes Gift Box) Sale Price: $19.00 Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionThe new trend in Shamballa bracelets are the micro-pave crystal balls. They come in all colors and are comfortable to wear. Stack them up and make a statement! They have black macrame string that is braided... |
 Zippo Logo Black Matte Pocket Lighter List Price: Sale Price: $14.19 You save: $4.76 (25%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionEnjoy the beauty and quality of a genuine Zippo Pocket Lighter. The black matte finish and Zippo logo unite style and sophistication with the legendary durability of Americas favorite lighter. The Zippo Logo Black Matte Pocket Lighter makes an outstanding collectors piece or everyday tool... |
 Epson Matte Black Ink Cartridge (T054820) List Price: Sale Price: $8.05 You save: $9.94 (55%) Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionU)EPSON(T054820) MATTE BLK INK |
 Ace Bayou ABC Life Style Furniture Large Bean Bag, Matte Black List Price: Sale Price: $24.88 You save: $12.11 (33%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product Description098 Black Matt Round Large Bean Bag |
 Oakley Oil Rig Men's Lifestyle Sports Wear Sunglasses/Eyewear - Color: Matte Black/Black Iridium, Size: One Size Fits All Sale Price: $130.00 Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionWhen we created our premier OIL RIG, we put an embargo on conventional thinking and made fossil fuel out of ordinary designs. This latest edition comes with redesigned stem architecture that puts the icon of innovation in the crosshairs of dimensional grooves... |
 Incipio NGP Case for iPhone 4 (Matte Black, Fits AT&T iPhone) List Price: Sale Price: $14.04 You save: $10.95 (44%) Eligible for free shipping!Availability: Usually ships in 24 hours See Reviews For This Product DescriptionThe NGP Matte is an ultra thin, soft and impact resistant carrying solution. Made from a next generation polymer, this carrying solution is tear and elongation resistant. The NGP Matte will not fade or become sticky. |
 Cuisinart DCC-1200BW Brew Central 12-Cup Programmable Coffeemaker, Matte Black Metal List Price: Sale Price: Too low to display Eligible for free shipping!Availability: Usually ships in 1-2 business days See Reviews For This Product DescriptionStrikingly retro in matte black, this 12-cup coffeemaker includes Cuisinart's best brewing technology and premium features for ease and flexibility. The digital clock/timer is programmable for automatically brewing "wake-up" coffee at a selected time and for turning off the warming plate up to four hours in advance... |
